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About Us >PRICE Management > Anthony DeMarco

Anthony DeMarco

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President

For more than two decades, Tony DeMarco has been a pioneer in cost forecasting and analysis technology. He has led PRICE both in its former incarnation as a division of Lockheed Martin and since its inception as a successful independent company in 1998.

Among Mr. DeMarco's credits are the design and implementation of the first application-specific integrated circuit cost-estimating tool. He soon added enhancements that produced the first parametric electronic module estimating system, which is still an avionics industry standard. He holds a patent on the PRICE labor and materials cost estimating model and, for the PC market, he designed XPERT/H™, a desktop version of the PRICE Hardware Model.

In 1997, Mr. DeMarco received the highest honor bestowed by the International Society of Parametric Analysts (ISPA), the Freiman Award. In 2001, he was appointed by then–NASA Administrator Daniel S. Goldin to serve on the International Space Station Management and Cost Evaluation Task Force (IMCE). He helped NASA to address cost growth on the program by assessing the quality of the ISS cost estimates as well as program assumptions and requirements, and by identifying high-risk budget areas and potential risk mitigation strategies. Using PRICE modeling, Mr. DeMarco found that the program was underestimated by more than $20 billion.